For Nordic tech founders

A dedicated executive assistant. Without the hiring headache.

NordAssist places trained, English-speaking executive assistants with founders and CEOs across Finland, Sweden, Norway, and Estonia. One dedicated person, fully managed by us, ready to take admin off your plate from week one.

Dedicated assistant EU working hours From €900/month
10–20h
Hours back to founders
every week
5–7 days
From signed contract to
a working assistant
More affordable than a
local hire in the Nordics
1
Dedicated assistant —
never a rotating pool
The problem

Your calendar is full of work only you can do — and a lot of work that anyone could.

Most founders don't have a time problem. They have a priority problem. The day quietly fills up with inbox triage, scheduling, follow-ups, expense reports, travel logistics, and admin tasks that don't fit anyone's job description.

Hiring locally in Finland or the Nordics is expensive (€4–6k+ per month, fully loaded), slow, and usually over-qualified for the actual work. So the work stays on your plate, and the strategic thinking gets pushed to evenings and weekends.

It's not sustainable, and it's not necessary.

The solution

One dedicated assistant. Trained, supervised, and matched to how you work.

NordAssist gives you a single, dedicated executive assistant who works with you week after week — not a rotating pool, not a chatbot, not a task marketplace. They learn your tools, your preferences, and your context, and the relationship gets stronger over time.

Every assistant is fluent in English, college-educated, trained in executive support, and based in the Philippines on hours that overlap with the European workday. We handle hiring, onboarding, supervision, performance, and backup coverage.

You get back ten to twenty hours a week. We make sure the work gets done well.

Built for these founders

The industries we know how to support.

Most of our clients fall into one of these profiles. We've tuned our hiring, training, and tooling around them — your assistant comes up to speed on the workflows that matter in your industry, not a generic checklist.

FI · SE · EE

SaaS & B2B software founders

Helsinki, Stockholm, Tallinn. Small teams, fast pace, founder-led sales. We handle the operational layer — board prep, investor follow-ups, calendar discipline — so the product team stays in the product.

SE · EE · FI

Fintech founders

Stockholm and Tallinn especially. Compliance, investor reporting, and customer communication all need to move fast. We become a reliable extension of your operations from day one.

NO · FI · SE

Climate & energy tech

Long sales cycles, complex partner coordination, regulatory follow-ups. We free you to do the deal-shaping and partnership work while admin, scheduling, and CRM run quietly in the background.

EE · ESTONIA

E-residency entrepreneurs

Estonia-registered, operating across Europe and globally. Your dedicated EU-timezone operational backbone — calendar, inbox, vendor management, customer follow-ups, and the small-but-critical admin of a remote-first company.

ALL NORDICS

Solo consultants & fractional execs

Fractional CFOs, leadership coaches, independent advisors and consultants. Our Starter plan is built around the 20–40 hour month — exactly the rhythm of an independent practice that shouldn't be hiring full-time yet.

ALL NORDICS

E-commerce & DTC founders

Selling across the EU and beyond. Customer support, order coordination, supplier follow-ups, light marketing ops, returns handling. We keep the day-to-day running so you can focus on growth and product.

🇫🇮 Finland
🇸🇪 Sweden
🇳🇴 Norway
🇪🇪 Estonia
+ wider EU on request
How it works

From first call to working partnership in under two weeks.

01

Discovery call

A 30-minute conversation to understand your role, your tools, and the tasks taking the most time. No pressure, no commitment.

02

Matched assistant

We hand-pick an assistant whose experience fits your work and introduce them within 5–7 business days. You meet them before saying yes.

03

Onboard and delegate

We help you set up shared systems, document recurring tasks, and start handing off work. Our team supervises quality from day one.

Services

What your assistant handles.

Day-to-day operational support that keeps your calendar, inbox, and pipeline moving — without you in the loop.

Inbox management

Sorting, drafting replies, flagging what needs you, archiving the rest. Inbox zero, without you doing it.

  • Triage and labeling
  • Drafting and sending responses
  • Daily inbox summaries

Calendar & scheduling

Meeting coordination across time zones, agenda preparation, and protected blocks for deep work.

  • Booking and rescheduling
  • Briefing notes before meetings
  • Calendar hygiene and audits

Admin support

The recurring operational work that drains your week and doesn't need a founder's attention.

  • Travel and expense management
  • Document prep and formatting
  • Light research and data entry

Follow-ups & CRM

The work that quietly determines whether deals close and partnerships move forward.

  • Pipeline follow-ups
  • CRM updates and notes
  • Investor and partner check-ins
Where founders take it further

Beyond the day-to-day, your assistant can do more.

The recurring work that's just shy of needing a specialist agency. We won't replace a full marketing team or sales agency — but for the founders who need a few hours a week of these, your EA covers them well.

Social media support

Drafting LinkedIn posts in your voice, scheduling content, monitoring comments and DMs. The person keeping your presence consistent — not a content agency.

Lead generation support

Prospect research, list building from LinkedIn or Apollo, inbound lead qualification, CRM hygiene. The operational layer underneath your sales motion.

Recruitment coordination

Candidate sourcing, interview scheduling, reference checks, ATS upkeep. Hiring without it becoming a part-time job.

Investor relations

Investor lists, monthly updates, scheduled check-ins, deck formatting, data room organisation. The work that keeps relationships warm between rounds.

Content & newsletter

Newsletter drafting and formatting, blog post outlines, light research, sourcing visuals. Your voice, their hours.

Event & travel

Founder dinners, webinars, conference travel, offsite logistics. The network-building work without the spreadsheets.

How this works in practice: these sit inside your monthly hours alongside calendar and inbox work. Most founders use 60–70% of their hours on core EA tasks and 30–40% on one or two of the extras above. We help you decide the split during onboarding.
How we compare

NordAssist vs. the alternatives.

Most founders evaluate three options. Here's how they stack up against each other in practice.

Freelance platform
Local hire
Monthly cost
€500 – €2,000+
€4,500 – €6,000+
Time to start
1–3 days
6–12 weeks
Dedicated person
× Often rotating
Yes
Managed quality
× You manage them
× You manage them
Backup coverage
× None
× None
GDPR & security
× Variable
Yes
Cancel anytime
Yes
× Severance, process
A typical week

What delegation actually looks like.

One week with a NordAssist Growth-plan assistant supporting a Helsinki-based SaaS founder.

Monday
Inbox triage, weekly calendar review, briefing notes prepared for three external meetings, two investor follow-ups sent.
Tuesday
Reschedules a customer call, books two flights to Stockholm, files last week's expenses, drafts replies to four cold inbound emails.
Wednesday
Prepares board meeting agenda, formats deck appendix, updates CRM with notes from yesterday's calls, orders office supplies.
Thursday
Coordinates a candidate interview loop, sends NDA to a partner, researches three vendors for an upcoming offsite.
Friday
Inbox cleanup, drafts the founder's weekly LinkedIn post, sends end-of-week summary, sets next week's priority blocks.
Is this a fit?

Built for a specific kind of founder.

We work best with a particular profile. If this isn't you, we'll tell you on the call — and often refer you to someone who fits better.

A good fit if you…

  • Run a startup, agency, or solo practice in English
  • Are based in Finland, the Nordics, or wider Europe
  • Lose 10+ hours a week to admin and email
  • Want one consistent person, not a task platform
  • Are comfortable working with a remote team member

Not a fit if you…

  • Need work done primarily in Finnish or Swedish
  • Need an in-person assistant at your office
  • Want one-off tasks, hour-by-hour, on demand
  • Need licensed legal, accounting, or medical work
  • Aren't ready to spend 2–3 hours onboarding
Pricing

Simple monthly plans. No long contracts.

Pause or cancel with 30 days' notice. All plans include a dedicated assistant, account manager, and backup coverage.

Starter
€900 / month

~40 hours per month. Best for solo founders and consultants.

  • One dedicated assistant
  • Inbox & calendar management
  • Admin & follow-up support
  • Account manager & oversight
  • Backup coverage during absences
Choose Starter

Prices indicative and exclude VAT. Two-week paid trial available. Custom plans for teams of 3+ founders.

Why NordAssist

Why founders choose us over freelance platforms.

Fully managed, not freelance

You don't manage a contractor. We handle hiring, training, supervision, payroll, and quality control — you just delegate.

Trained for executive support

Every assistant is screened for English fluency, judgment, and experience, then trained on the tools founders actually use — Gmail, Calendar, Notion, Slack, HubSpot, Linear.

Built around the EU workday

Working hours overlap with European time, weekly check-ins, and a Helsinki-based account manager you can escalate to.

A note from the founder

Why we built NordAssist.

Most founders I know in Helsinki and the Nordics are doing two jobs: the one they hired themselves for, and the operational work that nobody hired them to do. NordAssist exists to close that gap — with people who are trained, supervised, and treated like professionals, because that's the only way the work actually gets done well.
N
NordAssist team
Helsinki, Finland
Trust & security

We work with your inbox. We take that seriously.

An executive assistant only works if the trust holds. Every NordAssist team member is vetted, contracted under NDA, and trained on confidentiality and data handling before their first day with you.

GDPR-aligned

Data handling practices designed around EU privacy standards. Documented, reviewable, and updated annually.

Secure by default

1Password-based credential sharing, MFA required, company-managed equipment, and least-privilege system access.

Continuity guaranteed

If your assistant is sick or on leave, a trained backup steps in. Access is revoked the moment an engagement ends.

FAQ

Common questions, answered honestly.

How is this different from Upwork or Fiverr?

You're not managing a freelancer. With NordAssist you get a dedicated assistant we have hired, trained, and supervised — plus an account manager who steps in if anything is off. You delegate; we handle everything else.

Will my assistant's English be strong enough to handle client communication?

Yes. We screen for written and spoken English at a level appropriate for executive correspondence, including drafting on your behalf. The Philippines has one of the largest professional English-speaking workforces in the world, and we filter aggressively from there.

What about the time zone difference?

The Philippines is 5–6 hours ahead of Finland. Our assistants work shifts that overlap with the European workday, typically from late morning EU time onward. Some founders actually prefer it — work that goes in at end-of-day Helsinki is often done by morning.

How do you handle data privacy and GDPR?

NDAs are signed before any access is granted. Credentials are shared via 1Password with MFA. Access is scoped to what's needed and revoked at the end of an engagement. Our data handling practices are GDPR-aligned and documented for client review.

What if my assistant leaves or doesn't work out?

Two things. First, we cover absences with a trained backup so you're never left without support. Second, if the match isn't right, we replace the assistant — at our cost, not yours. Continuity is part of what you're paying for.

Can I try it before committing?

Yes. We offer a two-week paid trial at a reduced rate. If it's not the right fit by the end of the trial, you walk away with no further commitment.

Do you work with founders outside Finland?

Yes. Our focus markets are Finland, Sweden, Norway, and Estonia, and we also work with founders elsewhere in the EU. The only requirement is that work is conducted in English.

Ready when you are

See if NordAssist is the right fit.

Book a 30-minute call to talk through your work and what you'd want to hand off. No pressure, no slides, no commitment — and if it makes sense, you can start with a two-week trial.

NDAs are signed before any access is granted. Credentials are shared via 1Password with MFA. Access is scoped to what's needed and revoked at the end of an engagement. Our data handling practices are GDPR-aligned and documented for client review.

What if my assistant leaves or doesn't work out?

Two things. First, we cover absences with a trained backup so you're never left without support. Second, if the match isn't right, we replace the assistant — at our cost, not yours. Continuity is part of what you're paying for.

Can I try it before committing?

Yes. We offer a two-week paid trial at a reduced rate. If it's not the right fit by the end of the trial, you walk away with no further commitment.

Do you work with founders outside Finland?

Yes. Our focus markets are Finland, Sweden, Norway, and Estonia, and we also work with founders elsewhere in the EU. The only requirement is that work is conducted in English.

Ready when you are

See if NordAssist is the right fit.

Book a 30-minute call to talk through your work and what you'd want to hand off. No pressure, no slides, no commitment — and if it makes sense, you can start with a two-week trial.

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